Gavin Newsom for Mayor
Focus on victory, not products
At Storefront Political Media (SPM), our integrated approach to campaigns allows us to focus on the ultimate goal — victory — rather than how much TV time or direct mail a campaign is buying. In 2003, San Francisco Supervisor Gavin Newsom ran for Mayor. Over the course of the campaign and a contentious runoff battle, it became clear through survey research that the regular voting electorate was polarized and entrenched. The race for Mayor would not be won through TV ads or large scale media persuasion but on the ground through field operations, targeted media and turnout. SPM crafted a field plan, a mail plan and a grassroots operation that focused on identifying and turning out 125,000 new voters. The plan created the largest vote-by-mail effort in San Francisco political history and the result was victory for Gavin Newsom.